Cziehso, G. P. (2017): “Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics,” Eldorado, Dortmund, online verfügbar über: http://dx.doi.org/10.17877/DE290R-18231.

Hennig-Thurau, T., Aliman, N., Herting, A., Cziehso, G. P., Kübler, R. V. und Linder, M. (2022): “The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap,” SSRN (Working Paper Series), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4090014.

Bartschat, M., Cziehso, G. P. und Hennig-Thurau, T. (2021): “Searching for Word of Mouth in the Digital Age: Determinants of Consumers’ use of Face-to-Face Information, Internet Opinion Sites, and Social Media,” Journal of Business Research, 141 (1), 393–409 https://doi.org/10.1016/j.jbusres.2021.11.035.

Cziehso, G. P., Schäfers, T. und Kukar-Kinney, M. (2019): “Free No More — Investigating Customer Reactions to Unexpected Free-to-fee Switches,” Journal of Business Research, 101 (1), 229–242, https://doi.org/10.1016/j.jbusres.2019.03.050).

Cziehso, G. P., Schäfers, T., Brinkhoff S. und Nauss, N. (2022), “Just Try It On! Using Location-based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-store Movement,” 51^st European Marketing Academy (EMAC) Annual Conference, Budapest, Hungary.

Aliman, N. D., Hennig-Thurau, T., Herting, A., Cziehso, G. P., Linder, M. und Kübler, R. V. (2022), “Making Sense of the Metaverse: An Empirical Investigation of Real-Time Multisensory Social Interactions in a New Computer-Mediated Environment,” 51^st European Marketing Academy (EMAC) Annual Conference, Budapest, Hungary.

Cziehso, G. P., Schäfers, T. und Kupfer, A. (2020): “Examining the (Un)Anticipated Effects of Unfinished Teasers on Consumers’ Purchases and Consumption,” Interactive Marketing Research Conference (IMRC), Online.

Cziehso, G. P., Schäfers T., Kupfer, A. und Ottinger, F. (2019): “Smart Services, Smart Customer Community, Less Support Costs? –  Examining the Economic Impact of a Firm-sponsored Online Community on Traditional Customer Support,” International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Germany.

Cziehso, G. P., Kukar-Kinney, M., Mier, J. und Tann, D. (2018): “Why We Share It – An Investigation about Reasons for Account Sharing of Online Content Providers,” GMC Conference 2018, Tokyo, Japan.

Cziehso, G. P., Wobker, A. und Kessenbrock, A. (2018): “You Get What You Pay For –Physical Placebo Effects of Price Discounts,” 47^th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.

Kessenbrock, A. und Cziehso, G. P. (2018): “How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at The Point Of Sale,” 47^th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, May.

Autmaring, T. und Cziehso, G. P. (2018): “Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets,” 47^th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.

Cziehso, G. P., Schäfers, T. und Kukar-Kinney, M. (2017): “Switching from Free to Fee: More Than Just a Price Increase?,” 46^th Academy of Marketing Science (AMS) Annual Conference, Coronado, USA.

Cziehso, G. P. und Schäfers, T. (2016): “To Be Continued… – The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models,” 45^th Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.

Heix, S. und Cziehso, G. P. (2016): “Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty,” 45^th Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.

Cziehso, G. P. und Schäfers, T. (2016): “You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches,” Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.

Cziehso, G. P. und Schäfers, T. (2016): “Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior,” Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.

Cziehso, G. P. und Schäfers, T. (2015): “Make Me Switch! – The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches,” 44^th European Marketing Academy (EMAC) Annual Conference, Leuven, Belgium.

Cziehso, G. P. und Schäfers, T. (2015): “The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches,” 44^th Academy of Marketing Science (AMS) Annual Conference, Denver, USA.

Cziehso, G. P. und Schäfers, T. (2014): “The Choice Effect – How a Free Alternative Influences Consumers’ Responses to Free-to-fee Switches,” ACR 2014 – Association for Consumer Research North American Conference, Baltimore, USA.

Cziehso, G. P. und Köcher, S. (2014): “When 3 Price Components are Fairer than 2 or 4 – Consumers’ Reactions to Price Increases in Tariff Schemes,” 43^rd Academy of Marketing Science (AMS) Annual Conference, Indianapolis, USA.