Schäfers, T., Hülsebusch, D., Cziehso, G. P. (2025), “Come and Visit Us!“: The Effects of Factory Tour Participation on Customers,“ Industrial Marketing Management, 125, 169-178, DOI.

Mandler, T., Cziehso, G. P., Schaefers, T., Kupfer, A., Mafael, A. (2024): “This article is… Consumer reactions to unfinished teasers for digital content,” Psychology & Marketing, 41 (12), 2977-2991, DOI.

Jütte, D., Hennig-Thurau, T., Cziehso, G. P., Sattler, H. (2024): “When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted,“ PLOS ONE, 19 (2), DOI.

Schäfers, T., Kessenbrock, A., Cziehso, G. P., Kukar-Kinney, M. (2023): „Asking your Phone or a Frontline Employee? The Influence of In-Store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers,“ Psychology & Marketing, 40 (9), 1877-1893, DOI.

Hennig-Thurau, T., Aliman, N., Herting, A., Cziehso, G. P., Kübler, R. und Linder, M. (2023): “Social Interactions in the Metaverse: Framework, Initial Evidence, and Research Roadmap,” Journal of the Academy of Marketing Science (JAMS), 51, 889-913, DOI. (siehe auch Medienberichterstattung: FAZ, Harvard Business Manager, etc.)

(Auszeichnung mit dem Best Paper Award des Journal of the Academy of Marketing Science)

Bartschat, M., Cziehso, G. P. und Hennig-Thurau, T. (2022): “Searching for Word of Mouth in the Digital Age: Determinants of Consumers’ use of Face-to-Face Information, Internet Opinion Sites, and Social Media,” Journal of Business Research (JBR), 141 (1), 393-409, DOI.

Cziehso, G. P., Schäfers, T. und Kukar-Kinney, M. (2019): “Free No More — Investigating Customer Reactions to Unexpected Free-to-fee Switches,” Journal of Business Research (JBR), 101 (1), 229–242, DOI.

Cziehso, G. P. (2017): “Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics,” Eldorado, Dortmund, online verfügbar über: http://dx.doi.org/10.17877/DE290R-18231.

Breustedt, Lukas, Schäfers, T., Cziehso, G. P., Brinkhoff, S. (2024), “In-store Tracking: Leveraging Real-time Data for Targeting in Brick-and-mortar Retailing”, International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Germany. (Auszeichnung mit dem Best Paper Award)

Hülsebusch, D., Cziehso, G. P., Schäfers, T. (2024), “Come and Visit Us!‘: The Effects of Factory Tours on Customer Loyalty”, 7th Industrial Marketing Management Summit, Leeds, UK. (Nominierung für den Best-Paper Award).

Schulmeyer, J., Schöbel, S. und Cziehso, G. P. (2022): „Privacy Perceptions in the Metaverse: An Empirical Investigation of Users’ Responses and Implications for VR Platform Designers“, Proceedings of the 5th Pre-ICIS Workshop on the Digitization of the Individual (DOTI), Copenhagen, Denmark.

Cziehso, G. P., Schäfers, T. und Nauss, N. (2022): “Just Try It On! Using Location-based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and In-store Movement,” 51st European Marketing Academy (EMAC) Annual Conference, Budapest, Hungary.

Aliman, N. D., Hennig-Thurau, T., Herting, A., Cziehso, G. P., Linder, M. und Kübler, R. V. (2022): “Making Sense of the Metaverse: An Empirical Investigation of Real-Time Multisensory Social Interactions in a New Computer-Mediated Environment,” 51st European Marketing Academy (EMAC) Annual Conference, Budapest, Hungary.

Cziehso, G. P., Schäfers, T. und Kupfer, A. (2020): “Examining the (Un)Anticipated Effects of Unfinished Teasers on Consumers’ Purchases and Consumption,” Interactive Marketing Research Conference (IMRC), Online.

Cziehso, G. P., Schäfers T., Kupfer, A. und Ottinger, F. (2019): “Smart Services, Smart Customer Community, Less Support Costs? –  Examining the Economic Impact of a Firm-sponsored Online Community on Traditional Customer Support,” International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Germany.

Cziehso, G. P., Kukar-Kinney, M., Mier, J. und Tann, D. (2018): “Why We Share It – An Investigation about Reasons for Account Sharing of Online Content Providers,” GMC Conference 2018, Tokyo, Japan.

Cziehso, G. P., Wobker, A. und Kessenbrock, A. (2018): “You Get What You Pay For –Physical Placebo Effects of Price Discounts,” 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.

Kessenbrock, A. und Cziehso, G. P. (2018): “How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at The Point Of Sale,” 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA, May.

Autmaring, T. und Cziehso, G. P. (2018): “Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets,” 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.

Cziehso, G. P., Schäfers, T. und Kukar-Kinney, M. (2017): “Switching from Free to Fee: More Than Just a Price Increase?,” 46th Academy of Marketing Science (AMS) Annual Conference, Coronado, USA. (Auszeichnung mit dem Best Paper Award)

Cziehso, G. P. und Schäfers, T. (2016): “To Be Continued… – The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models,” 45th Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.

Heix, S. und Cziehso, G. P. (2016): “Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty,” 45th Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.

Cziehso, G. P. und Schäfers, T. (2016): “You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches,” Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.

Cziehso, G. P. und Schäfers, T. (2016): “Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior,” Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.

Cziehso, G. P. und Schäfers, T. (2015): “Make Me Switch! – The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches,” 44th European Marketing Academy (EMAC) Annual Conference, Leuven, Belgium.

Cziehso, G. P. und Schäfers, T. (2015): “The Choice is Yours – How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches,” 44th Academy of Marketing Science (AMS) Annual Conference, Denver, USA.

Cziehso, G. P. und Schäfers, T. (2014): “The Choice Effect – How a Free Alternative Influences Consumers’ Responses to Free-to-fee Switches,” ACR 2014 – Association for Consumer Research North American Conference, Baltimore, USA.

Cziehso, G. P. und Köcher, S. (2014): “When 3 Price Components are Fairer than 2 or 4 – Consumers’ Reactions to Price Increases in Tariff Schemes,” 43rd Academy of Marketing Science (AMS) Annual Conference, Indianapolis, USA.